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Marketing Manager

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We're helping businesses of all shapes and sizes pay and get paid faster and more securely while making a difference to our local communities.

Want to be part of a bright, talented, diverse team working creatively to solve real world problems?

We'd love to have you on board!

Department:

Business Development

Location:

Copenhagen


About the position 

 

As Safenetpay continues to grow and evolve, we are looking for a Marketing Manager to join the team in our Denmark office.

At Safenetpay, marketing is about understanding people — and building awareness about how our business and consumer products/services can satisfy their needs. We’re looking for an experienced and versatile senior marketing manager who is hungry to do this and more. Our ideal candidate is a person who thinks outside of the box, has experience developing and executing marketing campaigns while managing and inspiring a team. He/she will be comfortable with leading both B2B and B2C day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a person who loves the rewarding challenge of building a brand, we want to hear from you.

 

What the role will entail:

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments;
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration;
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies;
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics;
  • Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

Daily and Monthly Responsibilities: 

  • Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets;
  • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels;
  • Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support;
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads;
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly;
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.

Skills and Qualifications:

  • Bachelor’s degree in marketing, business, or related field;
  • Excellent written and verbal communication skills;
  • Proven experience of developing marketing plans and campaigns;
  • Strong project management, multitasking, and decision-making skills;
  • Metrics-driven marketing mind with eye for creativity;
  • Experience with marketing automation and CRM tools. 

Preferred Qualifications

  • Master’s degree a plus;
  • Proficiency with online marketing and social media strategy;
  • Proven experience designing interactive applications and networking platforms;
  • Willingness and ability to travel;
  • Established press and media contacts. 

 

 

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